Most Famous Non-Persons?

Quick! Can you name some non-persons who have greatly influenced you or society in general? Some authors have compiled a list of 101 such folks. The Marlboro Man falls in the number one slot, followed by Big Brother. Hamlet made the list, too, as did Helen of Troy and even Dr. Frankenstein's monster. (Should he count as a person?) The authors also include Santa, though they concede St. Nick really lived. Apparently it was the whole flying sleigh and reindeer thing that got him classified as a "non."

Yet the first name that came to mind for me--nowhere. Zip. Nada. I consult her book almost daily. I've bought several versions, as she gets updated periodically. The authors must be of the McDonald's generation. Or maybe Chili's. Otherwise how do we account for their leaving out the most influential non-person in our household, the creator of my favorite pie crust and chocolate cake recipes, Betty Crocker?